To move beyond the stereotypical and outdated design of Asian food stores, I redesigned an Asian e-commerce store specifically for the Gen-Z generation. The overall visual style is bold, with intuitive and user-friendly features.

The entire e-commerce website was developed using WordPress, integrating payment and shipping functions while optimizing for SEO and mobile devices. Additionally, features like newsletters, coupons and wishlist were added to boost the website’s conversion rate.