The client aimed to upgrade their website to increase conversion rates.

Based on competitor analysis and client interviews, I implemented the following redesign strategies:

1. Visual Enhancement: Highlighted key selling points and treatment efficacy using infographic icons to reduce excessive text. Integrated high-quality images of traditional Chinese medicine treatments for better clarity.

2. Improved Conversion Rate: Introduced horizontal card sliders to minimize vertical scrolling, allowing users to quickly reach the CTA section.

3. Mobile Optimization: Ensured a consistent experience across devices, enhancing usability and supporting SEO.