I helped RetailQuest Insider build their brand and website from scratch — starting with a full visual identity system and ending with a responsive, high-performance CMS blog powered by Webflow.

The site was designed to be scalable, easy to manage, and SEO-friendly. I handled the UX/UI design, CMS structure, and technical SEO setup, and integrated a MailChimp-based newsletter system to support automated email marketing and audience growth.

I also created branded social media assets for use across the website, LinkedIn, and X, and continued working with the client on social updates and follow-up projects.